Who We Are:
Allen F. Perry
“On December 2nd, 1981, I was born in Harlem Hospital, New York City. As
a kid I loved drawing, writing and music. It was hip-hop music that inspired me
to write songs. I enjoyed rhyming words and creating metaphors to express
myself creatively.”
“As a teenager I spent a lot of time recording my songs, sharing music with
friends and performing at local venues. After college in 2003 I got a job working
9 to 5 but spent evenings building a reputation as a full-time music artist. I
achieved much success as an independent artist. I was signed to a record label,
featured full-page in Vibe Magazine’s August 2007 issue (page 8) and
performed live at B.B. Kings in Times Square.”
“As an independent artist I learned how to write creatively, copyright
intellectual property (my songs), create a brand, trademark my logo, create a
company, open a business bank account, receive royalties, pay taxes, build
websites and market products online. Combined, I call these skills, Independent
Artistry, and turned my blueprint into a self-help book – Hip-Hop 4 Freshmen.”
“To solidify the knowledge I gain during my music experience, in 2011 I
earned a masters degree in entertainment business and a 2nd masters in digital
marketing. I learned that an artist selling music is very similar to an
entrepreneur selling a product or service. Later that year, I self-published the
first version of what is now known today as Hip-Hop 4 Freshmen. Since then,
I’ve work as a mentor, manager and consultant helping aspiring music artists
and entrepreneurs of all ages.”
“In 2019, I earned the opportunity to teach Hip-Hop 4 Freshmen at
Harlem Children’s Zone Promise Academy. For 3 years on weekends, I taught
7th and 8th graders how to turn their ideas and hobbies into a real business. In 2023 I published volume 2 of Hip-Hop 4 Freshmen, adding an additional 250+ pages. Now more than just a self-help book, Hip-Hop 4 Freshmen is a curriculum.”
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